Online gaming is one of the fastest growing industries on the internet. In fact, some analysts expected games to be as big as travel and financial services in terms of revenue, if not more. However, the legislation that was passed in the United States has meant that some of the largest gaming sites, specifically those that deal with gambling, saw a large proportion of their revenue wiped out overnight. With the US market closed or inaccessible to many companies, many turned to international markets.
There are large and lucrative non-English speaking markets that are enjoying rapid growth around the world. Having your site translated into local languages allows you to take advantage of these growing opportunities in the developing world. Studies have consistently shown that online customers are four times more likely to make a purchase from a website written in their native UFA language, even if they understand English. Given that 70% of all web users do not consider English as their mother tongue, imagine how much money you are losing. It’s definitely time to take advantage of translation services today.
Taking advantage of the Asian boom
Many countries in Asia are booming and the gaming industry is growing along with it. Singapore has already lifted its 40-year gambling ban after acknowledging that it attracts large flocks of tourists, creates jobs and improves the economy. There are many other countries in the region, such as Japan, Indonesia, and Thailand, with a growing market for online gambling services. Then, of course, there is China. China presents a massive market for all gaming companies.
Aside from Asian consumers, there are also many opportunities you can explore in Europe and Latin America, among others. It makes sense to translate your website into different languages. After all, paying several hundred dollars per page to the translator can provide a return of up to 1000% if you play your cards right.
Choice of experienced translators
The translation for gaming websites is different from the general translation. It requires particular skills and a thorough understanding of the game’s terminology. The translator must have a basic understanding of each game in order to provide the correct information and instructions. Any incorrect wording can be misinterpreted. It can get angry players who will never come back to your website.
Whether you need to manage an online casino or massively multiplayer online role-playing games (MMORPG) website, one thing is common: the terminologies on your site must all be correct, concise, and precise. That means that the translator you hire must be a native speaker in both the source language and the target language so that they can understand complex terms in games.
Given all the requirements involved, it can be difficult to find a translation agency that can provide high-quality translation services for the gaming industry. Fortunately, there are a few standouts who have extensive experience in the industry. It is important to only hire professionals to ensure your players have a smooth and enjoyable experience on your website.